Partnership with Kenwood Vineyards

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KENWOOD VINEYARDS CONTINUES ITS COMMITMENT TO COMMUNITY AND RECONNECTING WITH THE WILD THROUGH SONOMA COUNTY TRAILS COUNCIL PARTNERSHIP
Sonoma Winery to Provide $100,000 for Restoration Efforts in the Wake of North Bay Fires

KENWOOD, Calif. – (March 18, 2018) Today Kenwood Vineyards, a brand renowned for pioneering premium winemaking in the Sonoma Valley wine region, announced a partnership with Sonoma County Trails Council (SCTC). The partnership will provide much needed volunteer resources and financial support to help SCTC maintain regular restoration work in addition to fire related rebuilding. Paying homage to Kenwood’s larger mission to protect and restore wildland and to inspire future generations to get outdoors and reconnect with the wild, this partnership follows the launch of Kenwood Vineyards’ 2017 The Wild is Calling campaign. The partnership stays true to Kenwood Vineyards’ deep roots in the region, as the brand and wines continue to draw inspiration from the wild, rugged land as the exclusive winery to source grapes from Sonoma’s Jack London State Historic Park.

Andrea Staby, Senior Brand Manager at Kenwood Vineyards and a longtime Sonoma County resident said: “The Sonoma community spirit runs deep through Kenwood Vineyards. We are on a mission to inspire our employees, neighbors and the community-at-large to get outdoors to appreciate and reconnect with the wild. This dynamic preservation endeavor with the Sonoma County Trails Council is a company-wide commitment, providing not only important funding, but also volunteers and manpower to help get the work done. Our community has proven that we are resilient and determined.” 

Local parks are still assessing the damage from the North Bay fires and the ramifications of the disaster. With a commitment of $100,000 and added staff volunteer days, the donation by Kenwood Vineyards provides the SCTC with much needed financial resources necessary to continue regular trail maintenance work and fire-related recovery efforts. The volunteer resources and financial support has also dramatically increased the ability of the SCTC to provide much needed services to the community, including an opportunity to invest in new trail equipment and ability to hold trail work events at multiple locations on the same date.

“The infusion of new program funding at a time when our park partners are dealing with significant fire impact allows us to continue our regular trail maintenance work and add fire-related recovery efforts, helping our local parks physically and fiscally,” said Ken Wells, Executive Director of Sonoma County Trails Council. “The Kenwood Vineyard volunteers joining us mid-week are a fantastic asset and greatly augment our weekend volunteer efforts, allowing us to double down to get the work done.”

ABOUT KENWOOD VINEYARDS

Established in 1970 in the heart of Sonoma Valley, Kenwood Vineyards produces premium wines that showcase Sonoma County’s world class vineyards, sourcing fruit from throughout Sonoma’s 16 AVAs. Since 1976, Kenwood Vineyards has been the exclusive producer of wines from the historic lava-terraced vineyards of the famous Jack London Ranch. All of Kenwood’s vineyards are certified Sonoma County Sustainable as part of an effort for Sonoma County to be the first region verified 100% sustainable by 2019. For additional information visit www.kenwoodvineyards.com 

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MEDIA CONTACT
Jenna Faller, Double Forte Wine, jfaller@double-forte.com, (415) 500-0612