Partnership with Kenwood Vineyards

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Sonoma Winery to Provide $100,000 for Restoration Efforts in the Wake of North Bay Fires

KENWOOD, Calif. – (March 18, 2018) Today Kenwood Vineyards, a brand renowned for pioneering premium winemaking in the Sonoma Valley wine region, announced a partnership with Sonoma County Trails Council (SCTC). The partnership will provide much needed volunteer resources and financial support to help SCTC maintain regular restoration work in addition to fire related rebuilding. Paying homage to Kenwood’s larger mission to protect and restore wildland and to inspire future generations to get outdoors and reconnect with the wild, this partnership follows the launch of Kenwood Vineyards’ 2017 The Wild is Calling campaign. The partnership stays true to Kenwood Vineyards’ deep roots in the region, as the brand and wines continue to draw inspiration from the wild, rugged land as the exclusive winery to source grapes from Sonoma’s Jack London State Historic Park.

Andrea Staby, Senior Brand Manager at Kenwood Vineyards and a longtime Sonoma County resident said: “The Sonoma community spirit runs deep through Kenwood Vineyards. We are on a mission to inspire our employees, neighbors and the community-at-large to get outdoors to appreciate and reconnect with the wild. This dynamic preservation endeavor with the Sonoma County Trails Council is a company-wide commitment, providing not only important funding, but also volunteers and manpower to help get the work done. Our community has proven that we are resilient and determined.” 

Local parks are still assessing the damage from the North Bay fires and the ramifications of the disaster. With a commitment of $100,000 and added staff volunteer days, the donation by Kenwood Vineyards provides the SCTC with much needed financial resources necessary to continue regular trail maintenance work and fire-related recovery efforts. The volunteer resources and financial support has also dramatically increased the ability of the SCTC to provide much needed services to the community, including an opportunity to invest in new trail equipment and ability to hold trail work events at multiple locations on the same date.

“The infusion of new program funding at a time when our park partners are dealing with significant fire impact allows us to continue our regular trail maintenance work and add fire-related recovery efforts, helping our local parks physically and fiscally,” said Ken Wells, Executive Director of Sonoma County Trails Council. “The Kenwood Vineyard volunteers joining us mid-week are a fantastic asset and greatly augment our weekend volunteer efforts, allowing us to double down to get the work done.”


Established in 1970 in the heart of Sonoma Valley, Kenwood Vineyards produces premium wines that showcase Sonoma County’s world class vineyards, sourcing fruit from throughout Sonoma’s 16 AVAs. Since 1976, Kenwood Vineyards has been the exclusive producer of wines from the historic lava-terraced vineyards of the famous Jack London Ranch. All of Kenwood’s vineyards are certified Sonoma County Sustainable as part of an effort for Sonoma County to be the first region verified 100% sustainable by 2019. For additional information visit 


Jenna Faller, Double Forte Wine,, (415) 500-0612

Trail Notes - March 2018

Hi folks -

The recent fires impacted our parks and generated a huge interest in
volunteering to help restore and repair our parks and trails.

Are you interested in volunteering and want to know what to expect?

We meet at 9 a.m. on a weekends at one of our local parks. We ask that
people wear sturdy shoes or boots, long pants, and bring work gloves and
water you can carry with you when we hike into our trail work project.
Wear clothing that can get dirty and is suitable for the season.

Our projects are varied but always have some physical effort involved.
We try to provide a wide variety of tasks suitable for young and old,
big and small.

We wrap up around 12:30 or so and return to the starting point to enjoy
a few minutes of relaxation with snacks and a Lagunitas or Guayaki cold
drink - name drop intentional - these are great local companies who
provide beverages for our trail work events.

And on the topic of sponsors and supporters, I want to share with you
some great news for our trails in Sonoma County:

Kenwood Vineyards also wants to help Sonoma County recover from the
fires and help repair and restore our trails. To make that happen they
have made a substantial donation. Kenwood Vineyards is our Official
Sonoma County Trails Council Partner for 2018. This donation allows the
Trails Council to organize dozens of trail work events in fire-damaged
parks. It also enables additional maintenance and trail construction at
other local parks.

The support also allows the Trails Council to invest in our own vehicles
and new trailers. This gives us the ability to mobilize two events on the
same day, multiplying the good work volunteers can do for our parks.

Sign up for email alerts about upcoming volunteer events. We send a
notice about a week before each trail event with details.

Thanks for reading,

Ken Wells


Photo Credit: Christopher Chung/ The Press Democrat

Kenwood Vineyards is the Official 2018 Sonoma County Trails Council Partner

Kenwood Vineyards is the Official 2018 Sonoma County Trails Council Partner